Alpha Industries - American Brand Success Story

About 60 years of UPS and downs, the path from risky ideas an unknown accountant to international recognition and millions of sales of the brand... To date, the company Alpha Industries – the living embodiment successfully embodied the "american dream", leader in the production of clothing in military style. About the past and present of the brand in more detail we will tell in our article.

Official opening and an informal background

1959 – this year became the official founding date of the company Alpha Industries. In Knoxville, Tennessee (America) earned a small company making military clothing, which occupied the basement of one of the local factories and consisting of a pair of sewing machines and several people. What prompted its leader, an accountant Samuel Gelber to open your business and radically change my occupation?

Story began a few years ago, at a time when Gelber worked as an accountant at a Robert lane – owner Tags Superior enterprise, which is specialized in the production of ammunition for air force pilots (USA). For unknown reasons, lane was often closed and opened in other cities under a new name. The same happened in 1957, when he opened a factory in the town of Knoxville. And very soon, lane was charged with giving bribes to the representative of the Ministry of defence and for all prohibited transactions with government agencies. What he did next is unknown, but Samuel Gelber was a worthy successor business, opening now world-famous company.

The Road to popularity Alpha Industries

The Contract from the Ministry of defense was obtained, as permission for the making of jackets for the U.S. military (including on the iconic flight jacket MA-1 and the Park N-3B). But a small and unknown business would go broke if not for the Vietnam war that erupted in the 60-ies of XX century. The US army had plenty of ammunition, and the U.S. government appealed for help to the small firms, among whom were Alpha Industries. These firms were United into a Confederation, helped each other with personnel and equipment to ensure smooth and efficient manufacturing of military clothing. Because of this, by the end of the 60s, the company Gelber had occupied the four-storey factory building.

In the 70-ies expansion continued, because of the Ministry of defense received an order to provide each soldier with a full set of uniforms. The heyday of Alpha Industries reached such an extent that in 1980-ies for the production of each type of jacket has been allocated a separate building, and in the year produced about 550 thousand models. To international fame was only a little bit, and she contributed a lot ended the Vietnam war, and the subsequent fashion of clothing military style in daily life. As a result, the company decided to exit commercial production.

Clothing for the commercial market was no different from the military, and to make at least some diversity on the inner label of products intended for ordinary citizens, sewn three stripes. Later they became the brand logo of the company. In the 1990s the cold war ended, and government spending on the military-industrial complex considerably reduced. So, Alpha Industries finally went on the civilian market.

The Advantages of clothing from Alpha Industries

Military-style, always in trend, regardless of fashion trends, high quality and wide range of both men's and women's clothing – 3 components of the popularity of the brand. And if the first and third are clear, then the quality of the materials used should be spelled out. Jacket Alpha Industries made from a durable hardwearing fabrics, providing comfort and reliability regardless of climatic conditions. Water-resistant, windproof, heat retaining, for any "minus", us jackets and parkas suitable for bikers and travelers, practical clothes for which is in the first place, and just people who appreciate comfortable, but at the same time stylish clothes.

A cult classic Alpha Industries parka N-3B

Parka N-3B Alpha Industries discount Price – UAH 4875

Parka N-3B parka or snorkel (snorkel eng. – tube) was used in the American army in the far 1950, the year as uniforms for the toughest weather conditions. Its second name on this model was due to the hood closes so that you can close the entire face. For the first time a hood of this type was used was in the Park N-3B.Over the years, the design and manufacturing technology of the model have not undergone significant changes (except that they have improved in accordance with new achievements). And today, the parka is a stylish nylon jacket with a faux fur hood, two pockets on the bottom and two diagonal pockets in the chest area, as well as a warm polyester lining.

This model is now subject to a 25% discount. You can buy this model, as well as other original models of the legendary American brand Alpha Industries, in the Custom Culture showroom at 6 Stepan Bandera Ave or in our online store